Google search is not what it used to be. We all want to be #1 on the search results page, but getting there isn’t enough. It might be worth it to instead go for the top featured snippet position.
EC Marketing Tech
In the new creator economy, the selectiveness of creators means stiff competition for a brand’s ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.
There’s a new seat at the table in the great bargaining session between advertisers and technology giants. It’s occupied — for the first time — by the user.
“The chasm,” a difficult transitional period from visionary early adopters to mainstream customers has been one of the canonical foundational concepts to product-market fit for the past three decades.
CX can’t be thought of as a special project or the responsibility of a single function, such as user research. It needs to be a way of life.
With a rising adjusted EBITDA result and improving adjusted EBITDA margins, Zeta has a profit story to tell investors along with possibly accelerating revenue growth.
A startup’s best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content.
As the app ecosystem rapidly expands beyond the borders of mobile, app developers and publishers would benefit immensely from identifying economical and secure ways of adopting more SDKs.
Today’s marketing executives must bring functions and teams together. From sales and marketing alignment to product and everything in between, CMOs are the connective tissue between every function.
E-commerce is booming as retailers race to transform their brick-and-mortar footprints into online storefronts. By some counts, the market grew an astonishing 42% in 2020 in the wake of the COVID-19 pandemic, and estimates show that online spending in the U.S. will surpass $1 trillion by 2022. It’s a bonanza, and everyone is figuring out […]
Startups are stories of feverish dreams and obsessive fears. Short of hearing it from the source, a glimpse into the inbox of a founder would be the best way to experience the travails they endure on the way to building a business. A customer finally makes a purchase, a VC invests or walks away, an […]
Email is the communication medium that refuses to die. “Eventually, every technology is trumped by something new and better. And I feel that email is ready to be trumped. But by what?” wrote the venture capitalist Fred Wilson in 2007. Three years later, he updated readers that other forms of messaging had outgrown email. “It […]
Brands are emotions made physical. The clothes we wear, the media we consume, the devices we use — all signal not only to others what we value and see in ourselves, they also are a way to construct our very identities. Experimenting to deepen that bond has been at the core of the marketing profession […]
Many of the stories in our EC-1 series tell tales of startups in the wilderness hacking out green field opportunities. Klaviyo is a different breed of company: One that went into an established market and challenged powerful incumbents, ultimately finding success with a new, more data-oriented generation of email marketers. As such, the lessons that […]
With clarity of vision, privacy can improve business outcomes. Prioritizing consumer trust and transparency is the right thing to do, and it can help the bottom line too.
We’ve reached the end of Y Combinator’s biggest Demo Day, which saw more than 300 companies pitching back-to-back over eight hours.
The closest match to the growing e-commerce stack is the marketing automation stack, making it worthwhile to compare and contrast the growth of these ecosystems and what drives consolidation.